Effects of small incentives on survey response fractions: randomised comparisons in national alcohol surveys conducted in New Zealand (report)

Title: Effects of small incentives on survey response fractions: randomised comparisons in national alcohol surveys conducted in New Zealand (report)
Creator: Kypri, Kypros; Maclennan, Brett; Connor, Jennie L.
Relation: European Journal of Public Health Vol. 26, Issue 3-4, p. 430-432
Publisher Link: http://dx.doi.org/10.1093/eurpub/ckw035
Publisher: Oxford University Press
Resource Type: journal article
Date: 2016
Description: We experimentally evaluate inexpensive interventions to increase response fractions in two alcohol surveys. Residents on the New Zealand General and Māori electoral rolls were randomized to receive a survey pack with or without an offer of entry to a $500 prize draw. Subsequent randomization of sample members who did not initially respond allowed estimation of effects of offering a $5 donation to charity as an incentive to respond. Offering prize draw entry did not significantly increase responses in either population. Contrary to expectation, promising a $5 donation to non-respondents reduced subsequent responding in the group previously offered the prize draw incentive.
Subject: New Zealand; alcohol surveys; small incentives
Identifier: http://hdl.handle.net/1959.13/1329761
Identifier: uon:26234
Identifier: ISSN:1464-360X
Language: eng

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